What is Seo (Search Engine Optimization)
In today's digital era, online presence is important for every business, but just creating a website is not enough. Ranking it on search engines like Google is also very important. This is what SEO does. Search engine optimization. SEO is a process in which we optimize our website and content so that the search engine can understand it easily and friendliness and show it in the top result. In this blog, you will learn a complete guide on what it is, how it works, how to bring your website to the first position on Google and what its benefits. We will learn this in this blog
what is seo?
The full form of SEO is Search Engine Optimization. It is a strategy that brings your website to the top and a higher rank in Google. For example, if you search for a query like 'best hotel in my city,' you will get details of 100 hotels. However, you must have noticed that the one that ranks in the top 10 or top 5 on Google is typically ranked in the top 5 or top 10 through SEO. This is called Search Engine Optimization or SEO.
how seo works?
seo basically has 3 steps
- crawling - Search engine bots/crawlers scan your website and optimize it
- indexing - Google saves only the content in its index that is SEO friendly and that is understood by the bots.
- Ranking - When a user searches on Google, Google decides in its algorithm which content should be shown to the user first, so if you optimize the content through search engine optimization, then Google shows that content first.
Tips:
Here, keywords, backlinks, and content quality play a very important role. If you use friendly words, backlinks, and good content quality, and are informative, then it will rank well. If you use trending keywords, good backlinks, and informative content, then there are more chances that your site will reach the top quickly.
Types of seo
1. on-page seo
On-page SEO means optimizing the content structure of your website and rank it on top in Google
- Using keywords correctly, adding trading keywords as per the title heading content
- Adding meta description, which is SEO friendly. Adding alt and tags to images
- Adding internal links
- Creating easy-to-read and mobile-friendly content
2 . off-page seo
Off-page SEO is a process in which you optimize your website through your external activities. The most important part of this is backlinks, through which other high-quality websites link to you. This increases the authority and trust of your website, and it also includes social media and collaborations, which help you in ranking.
- Create Backlinks. How to create backlinks: These are created when your website gets links from other websites, and this is achieved by guest blogging outreach and creating high-quality content to which people naturally link
- social media promotions. Social media promotion: You can give the link to your website on Instagram, Facebook, and (X)Twitter. My social media posts are on this blog. Read more
- influencer marketing. Collaborate with content creators like TikTok and YouTube, which is called influencer marketing.
3. technical seo Technical SEO means routine checkup of SEO health, which includes checking the speed of the site, increasing it, checking mobile friendliness and correcting the same, using structured data, and fixing broken links. What this does is that your visibility increases and your website remains neat and clean, which keeps the ranking good.
- website speed To increase the speed of the website, optimize the images so that they load quickly, optimize the browser, and improve the server response time as much as possible. Also, compress the caching and JavaScript files to make the code as small as possible. This will make your website load quickly and keep the ranking good.
- SECURE HTTPS https is a secure version that encrypts data. HTTPS keeps the links and communications between the browser and the server secure, especially when you make a transaction
- Mobile responsive. This means that your website should be neat and clean and fit on every size screen, like mobile, tablet, and desktop
- XML sitemap and robots.txt XML sitemap is a file that tells search engines about your website, tells them about all the important pages so that they can easily know, discover and index them, so that your ranking remains good and Robot Tux is also a file that tells search engine crawlers what to rank and what not to rank, it works like a guide.
Benefits of seo
- organic Traffics: Organic traffic means SEO does ranking of their website and their product, so the free visitors who come get organic traffic.
- long-term results: Once your website or product gets ranked on Google, you get benefits for months.
- Brand Awareness: What happens by coming on top in Google ranking is that the trust of your brand or product gets built among the customers, so it is a good brand, \ which is why it is on top in the ranking
- Better ROI: SEO gives you quality leads that attract customers towards your product or your brand, and this creates loyal customers
Common SEO Mistakes
- keyword stuffing: Filling keywords without any reason is not good
- Copy-paste: You should not copy and paste anyone's content; always create good content, think about unique content thinking and create informative content, which helps in getting a good ranking in SEO
- Mobile optimization: Never ignore mobile optimization. Always keep optimizing your website for mobile purposes. This gives a good ranking to your website and your product and makes it SEO friendly.
- Backlinks spam: If you do not create neat and clean, and good backlinks, then your website will go down and your product will go down, so always try to create better backlinks.
conclusion :
SEO is a long-term investment that takes your online business and your product towards success. It requires patience, a good mind, good thinking, and consistency, but the result works well whether you are a beginner or an expert, or have a basic understanding of SEO. It will always give you an advantage. If you want to expand your blog or business, then make SEO a part of your marketing strategy. This will give you better results than ever. SEO always works.
FAQ:
question 1 . what is seo & sem
Answer: SEO or Search Engine Optimization is an organic method through which your product and your website get ranked on Google for free, which also creates awareness about your product, website, and brand. but it takes time, but the result is good and is available for a good time. SEM is search engine marketing, what happens is that you run ads on Facebook, Google, Instagram, YouTube and you get instant results but it depends on your budget, how much you spend on your brand or your product, but as long as you spend money it will remain the same, the more you spend the more profit you will get, the awareness of your brand will increase
