What is Google Ads in digital marketing?
Nowadays, What is Google Ads in Digital Marketing it has become the world of digital marketing. Everything is happening online, and in digital marketing, Google Ads is such a tool through which people promote their products and businesses, and their products reach those who are searching for that product. Like Google Ads, there are Facebook Ads as well. Online campaigns run, and there are other ads as well, and the most powerful one is Google Ads, through which you give people awareness about your company and product. Let's learn this Google Ads is and what it is.
What is Google Ad?
Google Ads is a paid advertising platform through which your ad will run on online social media platforms like YouTube, Instagram, Facebook, and other online platforms. If anyone clicks on that ad campaign and buys your product or clicks on it, then you have to pay for this click, which is called PPC (Pay Per Click)
Choose Google Ads for this
- Targeted Audience. It will only be visible to those people who will be interested if you target them
- Flexible Budget. You can invest as much money in ads as you want.
- Fast result. It takes time to bring traffic through SEO and create awareness about the product, but Google Ads provides instant growth
- Analytics. By doing analytics, you get a full report of Google Ads, through which you can increase the performance of your business.
How does Google Ads work?
1. campaign creation. You can run ad campaigns for any product you want.
2. keyword selection. You should add trading keywords according to the keywords of your product in the ad campaign, so that your product remains on top in Google
3. Bidding. You can place bids according to your budget. For example, you bid ₹5 in Indian money on one click, and the other person sets it at ₹10, then his ad will appear above and yours will appear below it. And if you set it at ₹15, then his ad will appear below and yours will appear above it. The more bidding you do, the more profit you will make, but always work within your budget.
4. Ad Action. When a customer searches on Google, based on an auction, Google decides which ad to show to them. So if you enter good keywords, your ad will be displayed first.
5. Ad display. If your ad is selected in Google, then it will appear at the top of the ranking. Whoever is your ad, always enter the right keyword
Google Ads campaign creation guide step-by-step
1. Sign Up -Create an account on the Google Ads website and add your business info.
2. Set Goal -What is your goal? (Website traffic, leads, sales, or brand awareness)
3. Choose campaign type-Search Ads, Display Ads, Shopping Ads, Video Ads, etc.
4. keywords research. Always add trending and product-related keywords in your campaign, Tools, Keywords Planner, and many more tools
5. Create ad copy- Always write a short headline with attractive and trending keywords that can attract your audience towards your product
6. Set budget &bidding- Always set your ad campaign according to your budget on a daily or monthly basis, as I told you above in the paragraph on how to do bidding
7. Launch ad campaign- Once you have set everything, enter the campaign budget and keywords properly, then launch your campaign with positive thinking.
8. monitor & optimize Always keep checking and monitoring which of your ads is performing well. If you are running 3-4 ads, you can bid more on that ad so that you get a profit
conclusion.
Google Ad is the best tool for digital marketing. It is a friendly platform for business growth that helps your business grow in a short time. You just have to enter good product-related keywords. If you set up your campaign step by step, maintain consistency, monitor it regularly, and bid properly, then you will get results soon.
